1-to-1 Social, Display & In-APP Targeting/Retargeting
DealerX Social, Display & In-App targeting is 1-to-1. And not many companies can say that. Even with all the privacy changes to FB and related properties (Instagram, WhatsApp and Messenger) DealerX is not affected. How? We capture the location data of all the MAID/IDFA (Mobile Devices) of people who have shopped at various dealerships or connected to Wi-Fi at home. Looking for a probabilistic match to a residential IP. RoiQ builds a profile of all the devices connecting to those scored residential IPs and refine their captured browsing behavior by parsing the automotive keywords from the URLS each device browsed in a specific household. We exclude devices whose browsing behavior deviates from our platforms definition of an “in-market automotive shopper” (Think children watching YouTube on an iPad). Then pass the desired targetable devices to along with dynamically built creative of the vehicles browsed via the FB API as a custom audience… And Voilà! Targeting known in-market BUYERS, cross-device in near real-time. This process is extensive and is too much of a “heavy lift” for most of our competitors. We don’t just use this process for FB, we use a derivative of this process to target across In-App, Display and even Google Adwords. This is one of many technological advancements which clearly separates us from the competition. If they say they can do it, reply – show me. Because at DealerX we would be happy to show you.
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