Cherry Hill Digital Dealer

 
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3rd parties who are “plugged-in” to your dealership website, like payment, chat and trade-in-form providers, act like trojan horses. They siphon off your website visitor “identifiers” and browsing data to be packaged as in-market shopper segments. These in-market shopper segments are simply “buckets” of your website visitors, grouped by the vehicles they browsed broken down by Year, Make & Model. These buckets of visitor data are made available to be purchased and targeted against by your competitors across 100’s of 3rd party data brokers and exchanges.