DealerX Conquest Retargeting platform is the answer to Google Adwords increasing costs and diminishing returns. First, we buy the “Anonymous IDs” and vehicle browsing data of the shoppers who have visited your competitors’ websites. Next, we target these IDs with display and video ads of your inventory matched to what they browsed while on your competitor’s website in real-time across our network of websites, Facebook, Instagram and SnapChat on their PC, Tablet or Mobile Device.
The Conquest Retargeting Platform leverages “Conquest”, digitally, in every sense of the word. From Conquest Pay Per ClickTM to Conquest RetargetingTM our all encompassing Conquest Ad Network leverages competitor ad spends to your dealership’s advantage
DealerX Conquest Retargeting platform is the answer to Google Adwords increasing costs and diminishing returns. First, we buy the “Anonymous IDs” and vehicle browsing data of the shoppers who have visited your competitors’ websites. Next, we target these IDs with display and video ads of your inventory matched to what they browsed while on your competitor’s website in real-time across thousands of websites, Facebook, Instagram and SnapChat on their PC, Tablet or Mobile Device.
What kind of results are dealers getting from Conquest RetargetingTM?
Did you know the marketing dollars spent by your competitors can be used to your advantage? And, that the more money they spend, the better it is for your dealership? How? When organic and paid initiatives like TV, Radio, Direct Mail, eMail Blasts drive visitors to a dealership website they leave behind the equivalent of digital fingerprint.
Third parties who are “plugged-in” to dealership websites through offerings like chat, payment calculators and third party “piggyback tags” often act like Trojan horses. They compromise website security by selling the valuable customer browsing data out the back door for just pennies on the dollar. This data is then in a precarious position, and often ends up in the hands of your competitors.
We buy many of these in-market shoppers and their browsing data from 3rd party data brokers, sold as segments and leverage these segments exclusively for our clients. What kind of results are dealers getting from Conquest RetargetingTM?
The program was so successful that Foulke Management Group, who own franchises in the Southern NJ & Philadelphia markets expanded their use of Conquest RetargetingTM to CherryHill Mitsubishi, Mall Chevy and their Used Car Operation. All of which experienced similar results culminating in their monthly $pends exceeding 6-figures.
“With DealerX, We are able to use our competitors ad spends to our advantage.”
Cherry Hill Kia
Conquest RetargetingTM Isn’t Just Display Ads Targeted To Your Competitor’s Actual Website Visitors, It’s Also Highly Engaging Dynamically Generated Video Ads!
Let’s face it, video is the hottest and most engaging form of advertising! Now your Dealership can target its competitors actual website shoppers with the videos of vehicles in your inventory which matched what they viewed while shopping on competitor websites. Videos are served to shoppers on their PC, Tablet And/Or Mobile Device in Real-Time. Conquest RetargetingTM also retargets your website’s shoppers with dynamically built video ads in Facebook, Instagram, Snapchat, Linkedin and 10’s of thousands of other sites. Here are some examples of Video Ad Placements with Conquest RetargetingTM.
Linear Video Ad:
The ad is presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. One of the key characteristics of a linear video ad is that the user watches the ad in addition to the content as the ad takes over the full view of the video. Common linear video ad formats include pre-rolls, interactive takeovers, and short bumper vignettes that appear prior to the video content stream.
Non-linear Video Ad:
Display ads within a specified section of the video content so the users see the ad while viewing the content. “Non-linear” video ads as they are called can be delivered as text, graphical ads, or as video overlays. DealerX heavily leverages overlays which are shown directly over the content video itself. Overlay ads are also delivered over a linear ad experience as well, prompting the user to interact with the ad when the user mouses over the ad. We often use product placements ads directly within the video content itself when a consumer moves their mouse.
Commonly text, display ads, rich media, or skins that wrap around the video experience. These ads come in a number of sizes and shapes and typically run alongside or surrounding the video player. The primary purpose of the companion ad is to offer sustained visibility of the sponsor throughout the video experience. Companion ads may offer click-through interactivity and rich media experiences, such as expansion of the ad, for further engagement opportunities.