LifeCycle & Conquest Service
Simple Description
DealerX’s Lifecycle & Conquest Service Turns More Wrenches, More Often!
Complex, But Awesome Description
Lifecycle & Conquest Service captures the devices of consumers as they cross into competitive service locations and dealerships in your local market. Not Geofencing to serve ads while they’re at these locations, but rather building a comprehensive profile of their related online browsing and location data to better plan marketing initiatives moving forward. Whether it be overlaying service schedules for your pre-existing “known” customers or building trust with those who haven’t serviced with your dealership yet, through highly personalized communications based on the data collected and appended to each persons profile.
In addition to building extensive profiles for everybody in your database, DealerX’s Data-Targeted Service Initiatives starts by capturing device specific data and creating profiles of the previous purchasers by zip code in your market, month by month and by brand. Then things get interesting by applying DealerX’s machine learning to the newly “cleansed” marketing database.
Establish Database Efficiency & Segmentation
Define And Set Rules For:
- Client responds to Direct Mail
- Client doesn’t respond to Direct Mail
- Client responds to email incentives
- Client doesn’t respond to email incentives
- Client Services with no solicitation
- Client services only when solicited or incentivized
Further Segmentation:
- Bought here but doesn’t service here
- Services here but didn’t buy here
- Service reminders by model – Maintenance Schedule
- Required by model
- Required segmentation of who missed or should have had “service” by set time intervals my model
- Required by model
- Seasonal Specials
- Oil Changes
- High Mile R/O focused discounted oil changes
- Brand/Non-Brand Incentives
- Historically light service days filled with variable $ rate oil changes
- Tire Specials
- Seasonal service offers and checks
- Check Engine light campaigns
- Oil Changes
- Pull ahead lease desired service initiatives – To get previous customers into the dealership to buy their vehicles
- General used car acquisition strategies tied to service
At The End Of It All, Your Dealership Will Have A Finely Tuned, Fully Automated Lifecycle Merged With Conquest Marketing Machine – Which Will Turn More Wrenches, More Often!
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