Omni-Channel Conquest Retargeting®
Complex, But Awesome Description
Omni-Channel Conquest Retargeting (AKA “Matched”) is the answer to the increasing costs and diminishing returns of Solely Relying On Google Adwords. Eliminating various mismanaged, one-off and ineffective strategies from vendors “knocking-off” each other’s products. DealerX’s Conquest Retargeting captures millions of “Anonymous Automotive Shoppers” and their cross-device browsing behavior, parsing the automotive related keywords from the URLs visited, matching them contextually to the New, Used or Certified Vehicles in your inventory.
In many instances, we “surface” (identify) who these anonymous shoppers are and engage with them omni-channel. Leveraging Display, Video/CTV, In-App Ads, ID Based Paid Search, Social (FB, Instagram), eMail & Direct Mail with one unified message, in real-time.
Put simply, when local in-market buyers shop on your competitor’s website or other popular automotive portals like Cars.Com, AutoTrader, Cargurus – we target them on their PC, Tablet or Mobile Device with your inventory matched to the vehicles they shopped for.
DealerX’s programmatic chops run deep. From frequency and impression caps, to extensive PMPs (Private Market Place Deals) whitelist use, brand compliance, ad block & bot detection – all built into one platform. We’ve also built “bid modifiers” which place higher value on the shoppers that matter most to your dealership. We don’t use the “same old same old” like everybody else. We won’t ever brag about partnering with Oracle or Polk as many of their offerings don’t add value to our products. Rather, we cultivate new and novel behavioral, contextual & location data sources not available to everybody. We have “seats” across various ad exchanges and receive over 200,000 bid requests per second – culminating in over 18-Billion programmatic events per day.
We target your vehicles to shoppers leveraging the following programmatic channels:
- Display Ads (All Sizes) Across Sites like AutoTrader, KBB, Cargurus, Cars.com & More
- OTT & Video – Hulu, YouTube*, FB**, Vudu, Pluto, SpotX & Much More
- Audio – Spotify, Pandora & Millions Of Podcasts
Programmatic can be costly with actual media spend being as low as $.05 of every dollar through excessive hidden fees, fraud and kickbacks. At DealerX your media and data buys are transparent making the dollars spent – pure. What we do at DealerX for our client’s can’t be replicated which will ultimately reflect in your dealership’s bottomline.
1-to-1 Social, Display & In-APP Targeting/Retargeting
DealerX’s Social, Display & In-App targeting is 1-to-1. And while many companies can say this, we show it. Even with all the privacy changes to FB (Instagram, WhatsApp and Messenger) DealerX is not affected. Why? We capture the location & browsing data of the MAID/IDFA (Mobile Devices) tied to the people who have shopped at various related dealerships or service based locations eventually connecting to their home or business Wi-Fi. We establish a probabilistic match from “identified devices” seen across residential and commercial IPs. RoiQ builds profiles of all the devices connecting to those scored networks and locations.
Refining the captured browsing behavior – parsing automotive related keywords from the URLS by device. We exclude device behavior which deviates from what we’ve defined as a “in-market automotive shopper”. Then pass the desired targetable devices to along with dynamically built creative of the vehicles browsed to the FB API as a custom audience… And Voilà! Engaging with known in-market BUYERS, cross-device in near real-time.
This process is extensive and is too much of a “heavy lift” for most of our competitors. We don’t just use this process for FB, we use a derivative of this process to target across In-App, Display and even into YouTube. This is one of many advancements which clearly separates us from the competition. If they say they can do it, reply – show me. Because at DealerX, it’s at your fingertips.
1-To-1 ID Based Paid Search
Our Micro-moments focused, ID Based Paid Search offers a practical but “negative” approach to paid search, negative keywords that is. DealerX’s doesn’t rely upon the traffic driven to your site from your dealership’s name, but rather focuses on two things; what someone who’s MAID/IDFA (Mobile device) has been captured browsing for, along with keyword phrases which have been refined through the use of negative keywords. Our mobile device approach leverages log data collected from a trove of 1st party MAID/IDFA based devices, parsing automotive keywords from each shoppers browsing sessions. This indicates to the decision engine in the DealerX platform whether someone is truly “in-market” for the vehicles in your dealership’s inventory. Once in-market intent has been confirmed we then pass those devices into Google Adwords & Bing to be served with your ads.
The 2nd prong of our ID Based Paid Search strategy focuses on optimizing your dealership’s PPC Campaigns by eliminating word combinations which aren’t relevant to the sales funnel using – Negative Keywords. Continually curating what is known as “Negative keywords”. Negative keywords or phrases, are those that you would not want your business to be found for when people are using a search engine. (EXAMPLE Honda: “Generator” would be a negative keyword for someone who is shopping for a Honda Accord).
Ultimately driving visitors to targeted landing pages (not a generic one-size fits all page like the homepage). Contributing to the highest possible conversions, dominating your local competitors while reducing overall paid search spends.
Anon Programmatic eMail & Direct Mail
DealerX’s Conquest Anonymous eMail Retargeting puts your inventory, specials and service offers in the inbox of shoppers who have anonymously browsed on your website, a competitors website or portal in real-time. Local shopper’s cross-device browsing behavior is matched to your Dealership’s inventory or service specials after they’ve expressed interest across portals like Cars.com, AutoTrader, KBB, Cargurus and even local competitive dealerships.
As described above, DealerX’s Conquest Email Retargeting isn’t limited to sales, and is especially powerful when targeting your competitor’s service customers with personalized offers from your dealership! (Even when you don’t have their email address
DealerX’s Anonymous Conquest Variably Printed Direct Mail Retargeting puts your inventory, specials and service offers in the mailbox of shoppers who have anonymously browsed on your website, a competitors website or portal in real-time. Local shopper’s cross-device browsing behavior is matched to your Dealership’s inventory or service specials after they’ve expressed interest across portals like Cars.com, AutoTrader, KBB, Cargurus and even local competitive dealerships. DealerX’s Conquest Variably Printed Direct Mail Retargeting isn’t limited to sales, and is especially powerful when targeting your competitor’s service customers with personalized offers from your dealership! (Even when you don’t have their physical address). DealerX provides complete transparency with USPS proof of send for every mailed piece including delivery time.
In-Market Video Targets Your Store’s Inventory And Messaging To Local Shoppers & Even Your Competitor’s Actual Website Visitors!
Let’s face it, Video & OTT targeted 1-to-1 is the hottest, most efficient and engaging form of advertising! Now your Dealership can target all your competitor’s actual website shoppers with video(s) across their PC, Tablet And Mobile Devices in Real-Time. DealerX’s Video & OTT offering also retargets your shoppers with dynamically built video ads straight from the content they viewed on your website across Facebook, Instagram, Linkedin and 10’s of thousands of other sites. Here are some examples of Video Ad Placements across YouTube, Amazon, Pluto & Roku.
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