We joined with dealerx at my sister store 6 Months before we switched over. We have been on their platform for 90 days. The First month we were with them, we had a HUGE increase in internet sales. These guys really do show ads to people who are in market, the eliminate any wasteful spending that can and will occur with PPC and Retargeting ads, their product works.
The team over there really is committed to making sure that we get results. Our Rep Jona, is consistently in contact with our store. Their program really does show you where your money is working, and where it is not working. It is Black and White. No guessing on what and where your website visitors are coming from. Their platform will only get stronger and provide tighter results as it learns your market.
If you are not sure where your traffic is coming from, these guys will show you EVERYTHING. At the end of the month, you can account for your entire digital spend, you can actually see all of the important data and ads that people click, you do not have to guess, or assume what someone tells you is working. It is all in their tool. You can really see where they came from, if they were on any of your vendors platforms, what they clicked on, the ad they clicked on. You can See EVERYTHING. Highly recommend the team over there.
Carlos Lopez – Cocoa Hyundai
Digital advertising has evolved. As a dealer, you can no longer rely upon putting your blind faith in the hands of an agency that is not equipped to target your market with real time insights. The old model of increasing ad spend, however not increasing leads is dying on the branch (or should be). DealerX provides its dealers and agencies the ability to sit shoulder to shoulder in a transparent marketplace where we know ‘dollar for dollar’ where our marketing investment is spent. That it is spent on the most relevant ‘in market shopper’ that is showing intent in real time, not a predicted 30-90 day data model. I challenge any dealer/dealer group to request full transparency of your agency in how they use data to put your message in front of prospects shopping right now in your market. You will find your questions answered without a clear picture of the engine under the hood, as they are unable or unwilling to show you the whole truth about your advertising spend.
Chad Albertson, CIO – Vaden Automotive Group, Savannah, GA
We have been working with DealerX for about 9 months. Here are some of our stats:
- 70% Lead to Appointment
- 68% Appointment to show rate
- Visitor traffic went down at first but is up 30% now
- Sales are up 22% year over year
- This month we are pacing to be up 120% of where we started with DealerX
Ryon Long – Fowler Toyota of Tulsa
Not every day do you receive a cold call in the automotive space that peaks your interest. However earlier this year I received a phone call from DealerX. What I was hearing sounded to good to be true. However after looking into the company and the product, we decided to give it a shot. We did not make any changes to our ad budget except adding DealerX to our marketing strategy. Since then we have grown our small store by over 20 incremental units a month. At Our floor traffic has become more consistent and our leads have been of a higher quality. We are thankful for what DealerX has been able to do for us. We look forward to adding more of their products to our advertising.
Brian Decoy, GM – Bowser Hyundai