Walk-in Attribution & Conquest
DealerX provides perhaps what is considered the Holy Grail of Attribution & Conquesting – The ability to track walk-ins not only to your dealership, but a competitors as well. We track the location data from a large swath of mobile devices as they cross into anyone of the 28,000 defined automotive dealerships or service centers in real-time. We then take the MAID/IDFA (mobile device identifiers) and look for a probabilistic match to a residential IP thereby capturing not just the home location data of an individual but the associated keywords, derived from the browsing behavior of the content he or she has engaged with. These newly created holistic profilesTM are expanded from home to work, helping us merge the collective cross-device browsing behavior into an actionable ROiQ ID. Finally answering questions like; where did prospective customers ultimately buy from? Where do customers who bought from me currently service?
We further leverage this information and play offense by targeting all the individuals servicing or buying at your competitors locations with your custom tailored offers. Perhaps the single most important insight you’ll gain from RoiQ’s walk-in attribution tool is the ability to determine which ads, websites and vendors contributed to your customers arriving at your dealership and how much was spent on each person to do so. That’s ROI intelligence – that’s RoiQ
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