Dealerships, OEMs and Enterprise Customers Leverage DealerX To Sell & Service More Vehicles

Use our data to build relationships with each customer so you're always part of their journey

Life's Data
Powers Our Platform.

RoiQ® Is Badass

RoiQ centralizes every marketing medium with industry leading full path attribution across Web + App, driven by match rates often exceeding 80%. Surfacing in a privacy compliant manner valuable insights into what local customers have cross-shopped, are looking to trade-in and ultimately buy. Leveraging behavioral indicators not just from the vehicles in your inventory, but across many well known consumer Automotive portals.

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Activate for Sales

Provides real-time notifications when your customers or the conquest shoppers in your market start their path to purchase on & off-line. Activate appends digital identifiers to modeled customer profiles of conquest shoppers and those in your CRM. When a digital identifier shows a known profile may be shopping on your website, across large well known Automotive-centric portals or their movement* data indicates they’ve arrived at a competitor’s location – Your BDC is immediately informed.

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Activate for Fixed Ops

Leverages the same technology as the sales tool but for FixedOps. Activate for FixedOps provides real-time notifications to your BDC when your customers from a privacy compliant pool arrive at a competitor's location, have browsed service related content from those very same competitors' websites or across the web. Enabling your dealership to Increase Retention While Spotting & Stopping Defection.

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The consumer's journey is no longer a mystery.

Your customer's complete path to purchase - demystified.

J*** C********



1*** M*** St, Your Town, FL 12345

Vehicles of Interest
  • RAM 1500: 33%
  • RAM 2500: 33%
  • Ford F150: 10%
  • Ford 250: 5%

Trade Interest
  • RAM 1500: 50% Match
  • Nissan Murano: 50%
Vehicle History

Vehicles Purchased: 4

Date: 01/2019

Make/Model: Make Model One

Purchase Type: Loan

Gross Profit: $1,234

F&I Product Codes: XXXXXX

Dealer Group: N

Date: 05/2016

Make/Model: Make Model Two

Purchase Type: Lease

Gross Profit: $3,456

F&I Product Codes: XXXXXX

Dealer Group: N

Date: 04/2012

Make/Model: Make Model Three

Purchase Type: Cash

Gross Profit: $2,345

F&I Product Codes: XXXXXX

Dealer Group: Y

Dealer Name: Acme Motors

Date: 03/2015

Make/Model: Make Model Four

Purchase Type: Cash

Experian Powered

Credit Range Score



1*** M*** St,
Your Town, FL 12345

Street View | Map View


PVDP 18 | CVDP 6 | TVDP 2 | VDP 11
Household Devices: 1
Ads Served: 44
Clicks: 1
Form Submits: 2
Calls: 1 Matched
Walk-in: 0


Days Active: 42
Last Seen: 3 days ago
Dealer Website Visits: 0
Competitor Website Visits: 0
Portal Website Visits: 10
Trade Estimate Website Visits: 10
All Activity

Chevrolet Silverado

Sold | Feb 12 2022

Walk In

Feb 11 2022

Chevrolet Silverado

03:18:04 PM

Chevrolet Silverado

03:17:12 PM

Page View

Dealer Website | 03:15:49 PM


01:33:29 PM

3 cTV Impressions

ESPN | 11:52:41 AM, Campaign: Silverado Truck Month | Line Item: CTV Data

Fox News | 11:32:10 AM, Campaign: Silverado Truck Month | Line Item: CTV Data

Filmrise-Amazon | 09:46:12 AM, Campaign: Silverado Truck Month | Line Item: CTV Data

2 cVDPs

Chevrolet Silverado | Competitor Dealer Website | Hidden | 09:44:44 PM

Chevrolet Silverado | Competitor Dealer Website | Hidden | 10:03:51 PM

3 Impressions
07:19:20 PM
07:18:21 PM
07:07:54 PM

Ford F-150 - 1

Trade-in Website | 07:09:48 PM

Chevrolet Silverado - 1

Portal Website | 07:02:39 PM

2 Impressions
08:03:01 PM
08:01:27 PM

Chevrolet Silverado

06:29:33 PM

Chevrolet Silverado

06:17:24 PM

Chevrolet Silverado

07:05:57 PM

Profile Activated On Dec 03 2021

The profile view depicted here is not available to California, Virginia (or anywhere prohibited by law) dealerships. Profile PII based on an email address that is SHA256 encrypted and then tied to a modeled profile and aggregated as part of a larger audience. These modeled profiles are where event data, inclusive of clicks & impressions are summarized. Further no location data is collected for California, Virginia (or anywhere prohibited by law) residents as it is deemed sensitive under CCPA I CPRA.

A true all-in-one marketing platform

Meta | Instagram, Google | Youtube, Microsoft, Tik-Tok, Programmatic Display & CTV - Targeted across every medium, tracked in Analytics coupled with industry leading Attribution to determine your ROI all in one place.

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CTV, OTT & In-Game - With An Industry First 1-to-1 Attribution [Customer To Video Played]. Only Offered By DealerX.

Know who watched your video, on what medium, channel and device. Right down to the show when your video played and what sales your CTV budget contributed to. All while engaging audiences interested in your offerings with personalized, streamlined & impactful messages.

Don't rely on last click. Know every vendor who contributed to a sale.

Compliment Google Analytics by filling in what it's missing: Path to purchase, In-app engagement, impression and bid data, view-through, attributed clicks & off-site conversions

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Activate - for sales & fixed ops.

Know when customers from a privacy compliant pool start shopping or looking to service on and off-line. Increasing Sales and Customer Retention. All while spotting & stopping defection.

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DealerX is committed to privacy and the responsible use of information.

We strive to promote transparency by creating, publishing, and adhering to privacy policies across our products, services, and practices. We also continually strive to promote responsible use of personal information through the design of our products, ongoing monitoring and auditing, and information security safeguards.