DealerX Core offerings work with any website and can be leveraged individually or part of a larger strategy. All have significant advantages over similar products used by your competitors and many can be implemented in just a few hours. Start effectively digital marketing with DealerX’s core products today.
Paid Search I Search Marketing
Our TruPPC℠ product offers a clean, transactional and true approach to Paid Search that does not leverage your dealership name as a keyword, but rather focuses on what someone “in-market” for a new or pre-owned car would search across Google, Bing or Yahoo further refined by eliminating word combinations that are not relevant to the sales funnel.
Specials I Inventory I Retargeting
Our Dynamic Retargeting platform captures and segments visitors by what they viewed on your website in real-time. After a shopper’s initial visit, our platform builds a dynamic ad reflecting the content each person engaged with.
IE; VIN Specific New & Used cars, monthly specials and service coupons.
Website I Landing Pages
Conversionary is our SEO ready, fully responsive WordPress powered website platform trusted by OEMs, Tier 3 Dealers and Ad groups alike. It is the most robust, fully featured website platform in the automotive vertical and offers both the advantages of tens of thousands of WordPress developers worldwide and that of our own automotive focused professionals.
Search Engine Optimization
Search Engine Domination - Pigeon, Panda, Hummingbird, Penguin. Organic Search today can feel more like managing a zoo than a Car Dealership. At DealerX our experienced team of Automotive Search Engine Optimization experts can help manage the never ending string of updates. Allowing you to focus on one thing, selling cars.
DealerX’s Amplified products will take your dealership’s marketing to a level your competitors can’t reach. Offering your dealership a leg up with advanced targeting and strategies that aren’t available to your competitors.
Programmatic l Behavioral l Native Targeting
ConteXt℠ is our data-driven marketing platform that segments then targets predefined “in-market” consumers based on their behavior with Display Ads, Rich Media and Video across their PC, Tablet or Mobile Devices in real-time. ConteXt targets “bidstream filtered” 1st & 3rd party data-segments* ensuring that there are no bots or bad actors.
Video Targeting & Retargeting
Programmatic I Native I Data-Driven Video Ads
The DealerX Video Targeting & Retargeting product is an advanced video advertising platform that eliminates the waste caused by fraudulent clicks and poor targeting options of other providers. Engaging video content is served to relevant in-market shoppers across multiple networks, with real-time reporting on impressions, clicks and play rates.
Conquest Service takes detailed third party data of vehicle owners by make/model in your geographic area and reconciles against your DMS to exclude existing customers. This audience pool is then targeted across networks to boost your service and parts business. The audience pool is not static, but rather grows as more unique users are profiled and added.
Inventory I Specials I Broadcast To Users
VDP View takes the guess work out of “digital marketing” by giving you a balanced mix of Paid Search, Data-Driven Display Ads & 3rd Party Popular automotive website traffic, directly to the Vehicle Display Pages & Specials in your website. VDP View eliminates the need for Ad Spend allocation across countless vendors while simplifying the whole process.
Take full control of your website and campaigns by getting a complete picture of performance, effectiveness and ROI with our suite of advanced analytics tools.
Analytics I Attribution
The RioQ℠ analytics dashboard is in-depth, reporting real actions in real time, meaning you can see exactly who is doing what on your site. All sources are tracked, with custom reports displaying snapshots of site activity, conversions and trending history.
Anti-Fraud I Traffic Scoring I Vendor Performance
TrafficScore is a visual dashboard that displays your site's visitors in real time and rates each visitor by their quality. Each traffic source/vendor receives an aggregated score displaying their ratings in a simple view, allowing you to see quality on the fly and direct marketing dollars to the campaigns and vendors that are delivering the best quality traffic.
In-Market Buyer Segments
Our segments are NOT modeled for “Look-a-Likes”—they are pure, the audiences are scored and then bucketed for targeting. The behavior of the individual profiles which make up our refined segments are actively appended in our own proprietary DMP throughout the lifecycle of the customer from purchase to service, to purchase again.