DealerX Core offerings work with any website and can be leveraged individually or part of a larger strategy. All have significant advantages over similar products used by your competitors and many can be implemented in just a few hours. Start effectively digital marketing with DealerX’s core products today.
Paid Search I Search Marketing
Our Transactional PPC product offers a clean, transactional and true approach to Paid Search that does not leverage your dealership name as a keyword, but rather focuses on what someone “in-market” for a new or pre-owned car would search across Google, Bing or Yahoo further refined by eliminating word combinations that are not relevant to the sales funnel.
Specials I Inventory I Retargeting
Our Dynamic Retargeting™ platform captures and segments visitors by what they viewed on your website in real-time. After a shopper’s initial visit, our platform builds a dynamic ad reflecting the content each person engaged with.
IE; VIN Specific New & Used cars, monthly specials and service coupons.
Website I Landing Pages
Conversionary is our SEO ready, fully responsive WordPress powered website platform trusted by OEMs, Tier 3 Dealers and Ad groups alike. It is the most robust, fully featured website platform in the automotive vertical and offers both the advantages of tens of thousands of WordPress developers worldwide and that of our own automotive focused professionals.
Programmatic Display Targeted To Competitors In-Market Shoppers
ConteXt℠ is our data-driven marketing platform that targets “in-market” shoppers who were on your competitor’s websites with your dealership’s similar vehicles in real-time on their PC, Tablet or Mobile Device.
DealerX’s Amplified Products will take your dealership’s marketing to a level your competitors can’t reach. Providing your dealership an advantage through leveraging our proprietary Data-Driven targeting platform while enhancing legacy offerings with new and innovative hybrid strategies.
Lifecycle Marketing By Activating Your Client Database
DealerX uploads your dealership’s offline, first-party data from your CRM or DMS in an effort to find your customers anywhere on the web. We find them by leveraging identifiers in the CRM data which include email addresses and postal addresses which are anonymized then matched with online identifiers/device IDs available through ad tech ecosystem.
Video Targeting & Retargeting
Programmatic I Native I Data-Driven Video Ads
The DealerX Video Targeting & Retargeting product is an advanced video advertising platform that eliminates the waste caused by fraudulent clicks and poor targeting options of other providers. Engaging video content is served to relevant in-market shoppers across multiple networks, with real-time reporting on impressions, clicks and play rates.
Conquest Service takes detailed third party data of vehicle owners by make/model in your geographic area and reconciles against your DMS to exclude existing customers. This audience pool is then targeted across networks to boost your service and parts business. The audience pool is not static, but rather grows as more unique users are profiled and added.
Inventory I Specials I Broadcast To Users
VDP View takes the guess work out of “digital marketing” by giving you a balanced mix of Paid Search, Data-Driven Display Ads & 3rd Party Popular automotive website traffic, directly to the Vehicle Display Pages & Specials in your website. VDP View eliminates the need for Ad Spend allocation across countless vendors while simplifying the whole process.
DealerX will draw a virtual “geo-fence” around competitive dealerships and serve ads to the mobile devices of sales or service customers while they are using select apps or browsing the web while waiting
Some of DealerX's Geo-Fencing Offering include the ability to “conquest” your competitors shoppers. This is done by crafting specific offers and targeting them to in-market buyers as they "cross over" the invisible geo-fenced area and arrive at your competitors show room. This will help drive your dealership’s brand consideration and grow your customer base
Take full control of your website and campaigns by getting a complete picture of performance, effectiveness and ROI with our suite of advanced analytics tools.
Analytics I Attribution
The RioQ℠ analytics dashboard is in-depth, reporting real actions in real time, meaning you can see exactly who is doing what on your site. All sources are tracked, with custom reports displaying snapshots of site activity, conversions and trending history.
Anti-Fraud I Traffic Scoring I Vendor Performance
TrafficScore is a visual dashboard that displays your site's visitors in real time and rates each visitor by their quality. Each traffic source/vendor receives an aggregated score displaying their ratings in a simple view, allowing you to see quality on the fly and direct marketing dollars to the campaigns and vendors that are delivering the best quality traffic.