Know When Customers In Your CRM Start Their Online Path To

Activate for sales alerts your Dealership when the customers in your CRM start shopping across Automotive centric portals*

NOT JUST YOUR OWN DEALERSHIP WEBSITE.

Activate is subject to state and federal privacy laws. Please read our privacy policy carefully and Opt Out Links provided here.

Notifications when your First Party Customer’s (from a privacy compliant pool) on and offline behavior indicates they have started shopping for or looking to trade a vehicle. Know what your customers are interested in right down to the Make, Model & Trim with a front row seat as they shop for their next car!

*Any website where an advertisement, or ad placement is sold.

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Engage Your Customer

Know when your customers have started their path to purchase with alerts as they start browsing across relevant content (Well Known Automotive Portals). You can even have your BDC alerted when customers arrive on your website, browsing your inventory anonymously or have walked into a competitor’s physical showroom*. Giving your dealership the ability to turn your web presence into an interactive virtual showroom.

*Not all features are available in California. In California DealerX encrypts the identity of each customer using SHA256 email as the profile identifier. This SHA256 can be matched against your 1st party database in a privacy compliant manner. DealerX does not compile or append location data to the anonymized profiles of California residents as location/movement data has been deemed sensitive information under CCPA.

Details Matter

Imagine having the ability to understand your customer’s path towards buying a vehicle in a privacy complaint manner. Knowing what vehicles they’re considering or have cross-shopped. What they may be trading in and what value they may be expecting for their vehicle. Or how they’ve interacted with your brand during their journey from the ads they’ve viewed to their actual website visit and interactions. All summarized in one place in real-time, in a privacy complaint view. Forget solely relying on equity mining, mine intent and give your Dealership the ability to “craft a narrative” while understanding each customer’s path to purchase.

Additional Activate Sales Strategies


Activate for sales enables your Dealership to better understand what your customers are looking to trade-in or maybe considering to buy. Imagine the power of understanding how much your customer expects for their trade, or pay for a used vehicle. These insights coupled with understanding what vehicles are being cross-shopped can better prepare your sales team to speak to the value of the vehicle in your inventory versus others in that shoppers consideration set.
High lease penetration markets don’t need to rely solely on equity mining tools which provide only half the picture. With Activate your Dealership has the power of privacy compliant “Intent Mining”. How does Activate leverage intent to compliment equity mining? Simply onboard a list of customers whose leases are in equity and let Activate inform you in a privacy compliant manner if they’ve started shopping, the vehicles of interest and whether or not the vehicle they’re currently leasing is in equity.