Strategies In A Low Inventory Environment. Our Data = More Vehicles Acquired, Sold & Serviced

1.

ActivateTM tells you when the customers in your CRM start vehicle shopping, looking to trade-in a vehicle or have serviced with a competitor.

ActivateTM works with ANY CRM.

What if your dealership’s BDC/Sales Team could be notified when any of your customers are shopping on sites like:


2. Service Lane Gamification

Through Miles Based Incentives

Incentivizing miles based vehicle service is the “gamification” of the service lane. By providing loss leader “common services” for vehicles which have certain mile ranges not only generates more wrenches turning (R/Os) but provides a new channel of used car acquisition and both New & Used vehicle sales. We will outline strategies we’ve implemented that have had a significant impact across a number of our clients.


3. Database Segmentation

Do you know the % of people who buy from you every month who are repeat customers? Those that bought from you that service with you? How about those who bought with you but service elsewhere? proper database segmentation not only prioritizes your marketing initiatives but will save your dealership’s $10’s of thousands in marketing expense


4. Used Car Acquisition Campaigns

We create “Native” ads that look like they are a part of the websites they are placed in. The same look and feel as KBB, CarGurus, Edmunds Autotrader & Cars.com. We then target the users we see on those sites as they are on they’re shopping while passing the behavior for each person to your CRM. The ads “look and feel” encourages people to value their trades on the dealer’s website, the same as they do so on those well known sites.

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