Marketing Automation Meets Analytics & Walk-In Attribution

RoiQ® is an Automotive CDP (Customer Data Platform) which provides your dealership with a holistic view of every customer engaging with your website, marketing or in your database. RoiQ® is powerful, leveraging the data derived from billions of daily events to fuel the Marketing Automation, Analytics & Attribution components of the platform (Including Walk-in Tracking). RoiQ® provides Automotive Dealerships, Tier II Adgroups & OEMs with the ability to measure, target and build ads dynamically across every medium. All at the push of a button while capturing every impression served, auction request received and determining the ROI of AdSpends tied to vendor performance across all digital campaigns. RoiQ® answers with an industry 1st Sales Match – which advertising contributed to each vehicle sold. Establishing “commonality” across your consumers online path to purchase in your dealership’s AOI/DMA/PMAs – Eliminating waste.

By leveraging Impression/auction level data to power RoiQ’s sales match capabilities, RoiQ® provides your dealership’s decision makers with which vendor ad dollars drove new dealership customers. Determining if local shoppers bought or serviced with your dealership, or a competitor. This enables the dealer to determine true closing ratios, ROI and lost opportunities, not rely on what is often misreported in the CRM.

Just as important as validating the data input into your CRM is properly managing the phone calls to your dealership. The Twilio powered CalleriQ a “value added tool” tracks every caller and provides dealerships with their automotive related browsing behavior (on your website and across the web). CalleriQ records and transcribes every call while detailing which marketing efforts contributed to each vehicle sold – Caller Attribution.

Paid Search

Our Customer Match – Identity & contextual focused paid search offers a practical approach which leverages ‘negative’ keywords and behavioral data. Instead of relying on traffic driven to your site from searches of your dealership’s name, our paid search focuses on the recent browsing data tied to a household and related keyword phrases refined through the use of negative keywords. Our “customer match” only hones in on those who are ready to engage with your brand and with those specific vehicles of interest in your dealership’s inventory.


Our approach in engaging your local brand ambassadors is a science – data science. We leverage location, context and the 1st party browsing data to create meaningful interactions across all social channels. The science is in the “how”. Parsing context from browsed URLs leaves us with critical, high value data; each shoppers wants, needs and intent. Tailoring communications to individuals, eliminating the sales funnel – no more trial and error, just results derived from the use of machine learning.


If a picture speaks 1,000 words then display ads leveraging data speak them louder. Display plays a pivotal role in conveying your brand, vehicles & services. DealerX’s programmatic display doesn’t rely on 3rd party data providers like Oracle or Polk – whose data is often irrelevant, privacy challenged and outdated. We answer the when and where to say those words through leveraged behavioral and contextual data, creating experiences which tell a personalized story to each of your future brand ambassadors.

Video & CTV

Tell a story in 15 seconds. Then use data to find those who want to be a part of that story. That’s our approach to Video & Connected TV. Reach your future brand ambassadors on the small screen or in the living room with household-level precision. Know where your story reached them, right down to the day, time & content. And how your online and offline conversions including in-store visits, web-based engagements and video views directly correlate to the dollars spent. Rinse – repeat.

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