Marketing Automation | Analytics & Walk-In Attribution
RoiQ™ is our Marketing Automation, Analytics & Attribution platform (Including Walk-in). RoiQ™ provides Automotive Retailers, Agencies, OEMs and Regional Ad Groups with the ability build ads dynamically across every medium at the push of a button. RoiQ™ measures every impression served, 1st party auction request received and determines the ROI of AdSpends tied to vendor performance across all digital campaigns. RoiQ™ answers which advertising contributed to each car sold and what was the consumers online path to purchase was, coupled with the “commonality”* across your collective local consumers touch-points.
By leveraging Impression served validated by 1st party auction level data** the RoiQ™ platform offers an industry first “sales match”; even if no leads were submitted or phone calls received while simultaneously capturing those who “walked-in” to your dealership. In addition to RoiQ’s sales match capabilities, RoiQ provides decision makers complete insight in to your consumers path to purchase across all their devices. Tying out to each ad dollar spent to every individual walking into your dealership. Or if they didn’t buy or service with you, determining if the shopper bought or serviced at a competitor dealership or service center. Culminating in the ability to determine true closing ratios and lost opportunities, not just what is often misreported in the CRM.
Perhaps just as important as validating the data which was input in to your CRM is properly managing the phone calls to your dealership. The CalleriQ component of RoiQ™ tracks every caller and provides your Sales or BDC Department with the complete web browsing behavior (on your website and across the web) of each shopper displayed in an easily viewable RoiQ™ profile. CalleriQ records and transcribes every call while providing detailed attribution as to which marketing efforts drove the call along with others whom contributed – Caller Attribution.
RoiQ™ tracks when shoppers are served any display or video ad across the web (not just your ads but others based on our expansive 1st party audience). By parsing select data returned from advertising exchanges, RoiQ captures 1,000’s of data-points about each shopper and validates our 1st party profile. Holistic Profiles are siloed and appended with event data, emails, form submissions & phone calls. Every action is sourced, scored and dissected. Post sale DMS/CRM data is matched to consumers browsing behavior from visits to your website coupled with each shoppers engagement across automotive websites along the way. Providing the dealer with the buyers true, “path to purchase” determining the ROI across all digital marketing campaigns.
*Commonality defined as the aggregating of individual browsing behaviors across the mosaic of websites the collective have visited to determine where individuals read and/or interacted with sites and/or creative in common during user defined stages of the purchasing funnel.
**Impression/auction level tracking details how ads are bid to be served to consumers across a mosaic of websites influence their path whom are 1st party
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