RoiQ
Marketing, Attribution & Data Insights All In One Platform.
RoiQ centralizes every marketing medium with industry leading full path attribution across Web + App, driven by match rates often exceeding 80%. Surfacing in a privacy compliant manner valuable insights into what local customers have cross-shopped, are looking to trade-in and ultimately buy. Leveraging behavioral indicators not just from the vehicles in your inventory, but across many well known consumer Automotive portals.
RoiQ® centralizes every marketing medium with industry leading full path attribution across Web + App, driven by match rates often exceeding 80%. Surfacing valuable insights… Read more into what local customers have cross-shopped, are looking to trade-in and ultimately buy. Leveraging behavioral indicators not just from the vehicles in your inventory, but across many of your competitor’s websites and well known consumer facing portals like CarGurus, Cars.com, KBB, AutoTrader & more.
Target across and measure every medium.
CTV, OTT & In-Game
An Industry First 1-to-1 Attribution, Customer To Video Played.
Know who watched your video, on what medium, channel and device. Right down to the show when your video played and what sales your CTV budget contributed to. All while engaging audiences interested in your offerings with personalized, streamlined & impactful messages.
Build ads & videos dynamically across every medium in seconds.
Find the common web browsing path of your customers.
Sync the identity of website visitors to your database and know if they have bought or serviced with you in the past.*
The profile view depicted here is not an actual profile view, events are summarized in a privacy centric manner and the DealerX profile view may vary.
*This feature is not available in California, Virginia (or anywhere prohibited by law). In California, Virginia (or anywhere prohibited by law) DealerX encrypts the identity of each customer using SHA256 email tied to a modeled profile. The modeled profiles can be matched against your 1st party database in a privacy compliant manner. DealerX does not compile or append the location data of California, Virginia (or anywhere prohibited by law) residents to these privacy complaint profiles as it has been deemed sensitive information.
