Marketing Automation | Analytics & Walk-In Attribution
RoiQ™ is our Marketing Automation, Analytics & Attribution platform (Including Walk-ins). RoiQ provides Automotive Retailers, Agencies & OEMs with relevant, dynamically generated ads, across every medium at the push of a button. RoiQ measures every ad served determining the ROI of AdSpends and vendor performance, detailing which vendor’s advertising dollars contributed to each vehicle sold.
RoiQ offers an industry first “sales match”; even if no leads were submitted or phone calls received, simultaneously capturing those who “walked-in” to your dealership. Providing decision-makers with actionable insights into a consumers “mobile first” path to purchase. RoiQ can even inform your BDC when shoppers in your CRM/DMS bought or serviced at a competitive dealership/service center. All culminating in the ability to determine true closing ratios and lost opportunities, not just what is often “misreported” in the CRM.
Perhaps just as important as validating the data input into your CRM would be managing the phone calls your dealership receives. The CalleriQ component of RoiQ tracks every caller while providing your Sales/BDC Department with the complete web browsing behavior (across the entire web, not just your website) for each shopper. CalleriQ records and transcribes every call, while providing detailed attribution as to which marketing efforts drove or contributed to the call – Caller Attribution.
RoiQ tracks when shoppers are served ads across the web, not just your ads, but millions of ads based on our expansive 1st party audience. RoiQ parses 1st party data returned from advertising exchanges, capturing 1,000’s of data-points about each shopper, validating how select profiles are targeted. These “Holistic Profiles” are siloed and continually appended with event data, emails, form submissions & phone calls. Every action is sourced, scored and dissected. Post sale DMS/CRM data is matched to consumers browsing behavior from visits to your website coupled with each shoppers engagement across automotive websites along the way. Providing your dealership with a buyers true, “path to purchase” while determining ROI across all digital marketing campaigns.
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