RoiQ centralizes every marketing medium with industry leading full path attribution across Web + App, driven by match rates often exceeding 80%. Surfacing in a privacy compliant manner valuable insights into what local customers have cross-shopped, are looking to trade-in and ultimately buy. Leveraging behavioral indicators not just from the vehicles in your inventory, but across many well known consumer Automotive portals.

RoiQ® centralizes every marketing medium with industry leading full path attribution across Web + App, driven by match rates often exceeding 80%. Surfacing valuable insights into what local customers have cross-shopped, are looking to trade-in and ultimately buy. Leveraging behavioral indicators not just from the vehicles in your inventory, but across many of your competitor’s websites and well known consumer facing portals like CarGurus, Cars.com, KBB, AutoTrader & more.


Target across and measure every medium.


CTV, OTT & In-Game – With An Industry First 1-to-1 Attribution [Customer To Video Played]. Only Offered By DealerX.

Know who watched your video, on what medium, channel and device. Right down to the show when your video played and what sales your CTV budget contributed to. All while engaging audiences interested in your offerings with personalized, streamlined & impactful messages.


Build ads & videos dynamically across every medium in seconds.


Find the common web browsing path of your customers.


Understand the “context” of how visitors arrived at your website.


Know the identity of website visitors if they’ve bought or serviced with you in the past.*

*This feature is not available in California. In California DealerX encrypts the identity of each customer using SHA256 email as the profile identifier. This SHA256 can be matched against your 1st party database in a privacy compliant manner. DealerX does not compile or append the location data of California residents to these privacy complaint profiles as they have been deemed sensitive information.


Determine the vehicles being cross-shopped against your inventory.