Complex, But Awesome Description
Marketing Automation Meets Analytics & Walk-In Attribution
RoiQ™ is our Marketing Automation, Analytics & Attribution platform (Inclusive of Walk-ins). RoiQ provides Automotive Retailers, Agencies and OEMs with the ability to measure, target and build ads dynamically across every medium at the push of a button. RoiQ™ captures every impression served, auction request received and determines the ROI of AdSpends tied to vendor performance across all digital campaigns. RoiQ™ answers with an industry 1st Sales Match – which advertising contributed to each vehicle sold. Establishing “commonality” across your consumers online path to purchase in the specific AOI/DMA/PMAs – Eliminating waste.
By leveraging Impression/auction level data to power RoiQ’s sales match capabilities, RoiQ provides your dealership’s decision makers with which vendor ad dollars drove new dealership customers. Determining if local shoppers bought or serviced with your dealership, or a competitor. This enables the dealer to determine true closing ratios, ROI and lost opportunities, not rely on what is often misreported in the CRM.
Just as important as validating the data input into your CRM is properly managing the phone calls to your dealership. The Twilio powered CalleriQ a “value added tool” tracks every caller and provides dealerships with their automotive related browsing behavior (on your website and across the web). CalleriQ records and transcribes every call while detailing which marketing efforts contributed to each vehicle sold – Caller Attribution.
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