Omni-Channel Conquest

Is The Answer To The Increasing Costs And Diminishing Returns Of Solely Relying On Google Adwords.

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Activate

Know When Customers In Your CRM Start Shopping Online Or At A Competitors – Stopping Defection.

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RoiQ

Dealers, Agencies & OEMs Now Have The Ability To Measure, Target And Attribute What $ Drove Sales.

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Behavioral Paid Search

Leverage Machine Learning To Launch, Manage & Optimize ID Based Behavioral Search Ads To Get Substantial Better Results.

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Conversionary

A Suite Of Conversion Tools Designed Which Convert Your Website Traffic To Leads, Calls & Ultimately Sales.

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Automotive-Data-As-A-Service

Over 20 Billion Daily Automotive Events Hydrating Custom API End Points Designed To Power Any Automotive Platform From CRM To Digital Retailing.

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RoiQ™

Simple Description

RoiQ provides intelligence as to which vendors and marketing are contributing to your Dealership’s bottom line.

Complex, But Awesome Description

Marketing Automation Meets Analytics & Walk-In Attribution

RoiQ™ is our Marketing Automation, Analytics & Attribution platform (Inclusive of Walk-ins). RoiQ provides Automotive Retailers, Agencies and OEMs with the ability to measure, target and build ads dynamically across every medium at the push of a button. RoiQ™ captures every impression served, auction request received and determines the ROI of AdSpends tied to vendor performance across all digital campaigns. RoiQ™ answers with an industry 1st Sales Match – which advertising contributed to each vehicle sold. Establishing “commonality” across your consumers online path to purchase in the specific AOI/DMA/PMAs – Eliminating waste.

By leveraging Impression/auction level data to power RoiQ’s sales match capabilities, RoiQ provides your dealership’s decision makers with which vendor ad dollars drove new dealership customers. Determining if local shoppers bought or serviced with your dealership, or a competitor. This enables the dealer to determine true closing ratios, ROI and lost opportunities, not rely on what is often misreported in the CRM.

Just as important as validating the data input into your CRM is properly managing the phone calls to your dealership. The Twilio powered CalleriQ a “value added tool” tracks every caller and provides dealerships with their automotive related browsing behavior (on your website and across the web). CalleriQ records and transcribes every call while detailing which marketing efforts contributed to each vehicle sold – Caller Attribution.


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RoiQ Features

Analytics

Attribution

Audience / Segmentation

Ad Creation

Profiler
  • Browsing Behavior
  • Location Behavior
  • Segment Creation

SQL Query Generator/SegmentX
  • Expert system queries
  • Segment Exports
  • ML Exports

CalleriQ

Brand Use Disclaimers

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