*Not all features are available in California. In California DealerX encrypts the identity of each customer using SHA256 email as the profile identifier. This SHA256 can be matched against your 1st party database in a privacy compliant manner. DealerX does not compile or append location data to the anonymized profiles of California residents as location/movement data has been deemed sensitive information under CCPA.
**Outside California DealerX only monitors locations defined by the Dealership of competitive, in-vertical businesses.