Know When Customers In Your CRM Start Their Online Path For

Leverages the same technology as the sales tool but for Fixed Ops. Activate for Fixed Ops provides real-time notifications to your BDC when your customers arrive at a competitor’s location, have browsed service related content from those very same competitors’ websites or across the web.

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Notifications when your First Party Customer’s (from a privacy compliant pool) on and offline behavior indicates they have started looking to service their existing vehicle. Increase retention while Spotting & Stopping Defection with Activate for Fixed Ops.

*Location is solely derived from mobile devices which have the Android operating system installed.

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Spot & Stop Defection

Know which of your customers have visited a competitor’s location or have browsed service related content from those very same competitors’ websites and across the web. Giving your dealership the ability to see which are at high risk of becoming someone else’s customer. Protecting the goodwill you’ve established while giving you the ability to actively engage with them before your customer’s – service somewhere else. Don’t jeopardize the lifetime value of your customers or the trust you’ve worked so hard to earn. Spot & Stop Defection with Activate For Fixed Ops.

Service Lane Intelligence

Activate™ not only tracks the movement data of the customers in your CRM (through data shared by select apps on their mobile devices) it also gives your Dealership insight into messaging, ads and marketing initiatives & what resonated with each person. A Holistic view of every customer’s path to your service lane, enabling your Dealership the ability to know before they are coming what content each engaged with, whether it was incentives on your website or researching information about a “check engine light” on a popular website. Activate For Fixed Ops details it all, helping your dealership turn more wrenches with data.

Activate Strategies For Fixed Ops

Customer Movement Data Leveraged to Defend & Conquest

Activate location intelligence tracks the movement data of the customers in your CRM through data shared by select apps on their phones.
How? Apps provide the Lat/Long of the mobile devices they are installed on, how often and long they’ve been at a specific location and much more. Activate™ for Fixed Ops can track the location data of each of the opt-in customers in your CRM through Apps and select advertising partners. Alerting your Dealership when your customer has visited a competitive dealership or service center. Empowering you to spot & stop defection!
Activate also leverages the very same location data to Conquest Service®. Dealers select the local dealerships and service centers they view as competitors then Activate captures the movement data of many of those shoppers who serviced at those defined locations. Merging their movement data to their online browsing behavior creating audiences populated with Conquest Service profiles your Dealership now has as a whole new channel of both sales and service prospects.