Stivers Hyundai Drives Dominant Growth with DealerX Social Conquest
“A Game-Changer in Automotive Digital Marketing”
“DealerX’s digital marketing platform is truly revolutionary. There’s no other automotive digital advertising vendor in the market that can even come close to its power. DealerX consistently targets automotive shoppers at the perfect moment, with the exact vehicle and message they need, flooding our CRM with high-quality, down-funnel leads that consistently convert into sales. What’s even more impressive is their commitment to transparency and verifiable results. DealerX provides detailed customer shopping behavior and attribution metrics that other vendors can only dream of. You can easily match leads to your sales within your DMS and clearly see which vendors are genuinely driving conversions. To say it’s impressive is an understatement. We’ve implemented DealerX across every dealership in our group, spanning five states. I wholeheartedly endorse DealerX as a superior digital marketing provider.”
Johnny Stivers
President
Stivers Automotive Group
Challenge:
Stivers Hyundai sought to significantly expand its market share, not just within the Hyundai brand but also by directly competing with established local Honda and Toyota dealerships. They needed a strategic, data-driven approach to social media marketing that could identify and engage high-potential cross-shoppers, ultimately increasing leads and website engagement.
Solution:
DealerX implemented a sophisticated social conquest campaign for Stivers Hyundai, leveraging its proprietary data analytics to identify and target local Honda and Toyota owners. This advanced segmentation allowed DealerX to deliver highly personalized and compelling social ads directly to consumers actively considering a new vehicle, even if they hadn’t initially considered a Hyundai. The campaign focused on showcasing Hyundai’s competitive advantages, appealing to the precise needs and preferences of cross-shoppers.
Results:
The DealerX Social Conquest campaign delivered outstanding results for Stivers Hyundai, demonstrating the power of data-driven targeting in automotive marketing:
- Click-Through Rate (CTR) Doubled: The precision targeting and compelling creative led to a 100% increase in CTR, indicating significantly higher ad relevance and engagement among the target audience.
- Leads Increased by 86%: The highly engaged audience translated directly into a massive surge in qualified leads, boosting Stivers Hyundai’s sales pipeline by 86%.
- Cross-Shopper Website Engagement Up 300%: Crucially, engagement from cross-shoppers on Stivers Hyundai’s website soared by an astounding 300%. This demonstrated the campaign’s effectiveness in attracting and captivating consumers who were previously loyal to competing brands.
Conclusion:
By partnering with DealerX and embracing a data-driven social marketing strategy, Stivers Hyundai not only fortified its in-brand market potential but also successfully captured substantial ground from local Honda and Toyota dealerships. This case study underscores how targeted social conquest campaigns can deliver exceptional ROI, driving both lead generation and crucial website engagement from high-value cross-shoppers in the competitive automotive landscape.
Privacy Options