Switching from Foundation Direct to DealerX was the best decision we’ve made for our digital strategy.”

“DealerX delivered immediate, measurable results—most notably a dramatic 312% increase in trade-in leads. Their data-driven, model-specific targeting outperformed our previous campaigns across every key metric, from click-through rates to cost per click. DealerX didn’t just improve performance, they completely transformed how we connect with high-intent buyers.”

Spencer Gardner
Marketing Manager
Edwards Hyundai

Challenge:

Edwards Hyundai set out to overcome performance challenges with Foundation Direct and saw immediate results. They needed a strategic, data-driven solution for Paid Search and VIN-specific marketing, one that could pinpoint and engage potential Hyundai shoppers ready to trade in. The outcome: increased market penetration, higher gross profits, and stronger resale opportunities.

Solution:

DealerX executed an audience-first Paid Search strategy by onboarding Edwards Hyundai’s data into Google Customer Match and targeting high-intent, transactional keywords tied to specific vehicle offers. DealerX focused on shoppers who had previously engaged with the dealership’s site and showed trade-in interest across trusted platforms like KBB and Edmunds (expressed through referral links).

This precision targeting allowed DealerX to deploy both Text and Performance Max (PMAX) ads to in-market consumers—those actively shopping for a new Hyundai or a competitive model, while also signaling trade-in intent, driving stronger engagement and conversion.

Results:

DealerX’s model-centric Paid Search and Vehicle Listing campaigns delivered exceptional outcomes for Edwards Hyundai, proving the impact of a forward-thinking, data-driven approach in both Paid Search and Display marketing:

• 4.6x Surge in “Value My Trade” Visits: Interest in trade-in evaluations soared, highlighting deeper shopper engagement.
• 501% Increase in Click-Through Rate (CTR): Hyper-targeted, model-specific ads resonated with the right audience, driving a massive jump in relevance and interaction.
• 312% Growth in Trade-In Leads: The campaign delivered a highly qualified, high-intent audience, fueling a 70% increase in Edwards Hyundai’s trade-in pipeline.
• 22% Decrease in Cost Per Click (CPC): By activating Search, Search Partners, and the GDN on a campaign-by-campaign basis, Edwards Hyundai lowered costs while boosting performance—showcasing both efficiency and impact.

This strategic approach didn’t just generate clicks, it delivered real, measurable business growth.

Conclusion:

By partnering with DealerX, Edwards Hyundai transformed their digital marketing strategy into a high-performance engine for growth. Through smart data integration, precise audience targeting, and model-centric campaign execution, DealerX helped Edwards Hyundai not only overcome prior performance challenges—but exceed expectations across the board. With massive increases in engagement, trade-in leads, and overall efficiency, this case study highlights how a modern, audience-first approach to Paid Search and Display can directly drive profitability and long-term competitive advantage.

“DealerX completely transformed the way we approach CTV and video marketing.”

Partnering with DealerX completely transformed the way we approach video and CTV marketing. Their ability to target not just by platform, but down to the channel, time of day, and shopper behavior, was a game-changer. We weren’t just building awareness—we were reaching the right buyers, at the right moment, with the right message. The lift in traffic, engagement, and conversions exceeded our expectations. It’s the most efficient and impactful video strategy we’ve ever deployed.”

Trenny Hammond
Marketing Manager
Werner Hyundai

Challenge:

Werner Hyundai faced a familiar but formidable challenge: how to turn passive video views into real, measurable dealership traffic. While traditional CTV and video marketing had helped build general brand awareness, their campaigns lacked the precision needed to reach high-intent car buyers, especially competitive brand cross-shoppers actively in the market. With advertising spread across multiple streaming platforms and apps, visibility into who was watching, when, where, and why remained limited. The result? Strong impressions but soft engagement and missed opportunities to influence buyers at the moment it mattered most.

Werner Hyundai needed more than broad exposure. They needed a targeted, data-driven approach to CTV and video that could identify specific, in-market shoppers, down to the channel, time of day, app, and viewing behavior, and move them through the funnel with measurable outcomes. t.

Solution:

DealerX stepped in with a smarter, sharper CTV and video strategy. By refining Werner Hyundai’s audience targeting beyond general brand awareness to include known cross-shoppers and high-intent prospects, DealerX connected with the right consumers across a range of CTV apps and platforms. Leveraging advanced behavioral data and proprietary shopper intelligence, DealerX delivered video ads based not only on demographics—but on actual signals of buying intent, including app usage, channel preference, time-of-day engagement, and view-through behavior.

The result was a high-performing campaign that didn’t just show up—it showed up where and when it counted most, converting viewers into website traffic, showroom visits, and ultimately, new Hyundai drivers.

Results:

DealerX’s hyper-targeted CTV and video campaigns delivered outstanding performance for Werner Hyundai, proving the power of data-driven audience refinement. By focusing on high-intent cross-shoppers and optimizing delivery down to the specific app, channel, day, and time, DealerX achieved 3x greater engagement efficiency. The strategy led to a 47% lift in view-through conversions, a 36% increase in showroom traffic, and a 28% improvement in cost-per-engagement, demonstrating how precision targeting translates directly into measurable dealership growth.:

• Precision Engagement: DealerX’s hyper-targeted CTV campaigns reached in-market shoppers with 3x greater efficiency by identifying the optimal time, app, and channel for each ad placement.
• Cross-Shopper Conversion: Targeting competitive brand intenders led to a 47% lift in view-through conversions and increased traffic to Werner Hyundai’s vehicle detail pages.
• Increased Foot Traffic: By aligning video campaigns with high-intent signals, Werner Hyundai saw a 36% uptick in showroom visits attributed directly to CTV exposure.
• Lower Cost, Higher ROI: marter audience segmentation reduced wasted impressions and delivered a 28% improvement in cost-per-engagement across all video channels.

This strategic approach didn’t just generate clicks, it delivered real, measurable business growth.

Conclusion:

Werner Hyundai’s partnership with DealerX marked a turning point in how the dealership approached CTV and video marketing. By shifting from broad, impression-based strategies to a refined, audience-first model, DealerX helped Werner Hyundai unlock the full potential of connected video—reaching high-intent shoppers with the right message, on the right platform, at exactly the right moment.

The results spoke volumes: stronger engagement, more showroom traffic, and a measurable lift in conversions from previously untapped cross-shoppers. This case study highlights how precision targeting, powered by DealerX’s data-driven strategy, transforms CTV from a branding tool into a performance engine that drives real dealership growth.

“A Game-Changer in Automotive Digital Marketing”

“DealerX’s digital marketing platform is truly revolutionary. There’s no other automotive digital advertising vendor in the market that can even come close to its power. DealerX consistently targets automotive shoppers at the perfect moment, with the exact vehicle and message they need, flooding our CRM with high-quality, down-funnel leads that consistently convert into sales. What’s even more impressive is their commitment to transparency and verifiable results. DealerX provides detailed customer shopping behavior and attribution metrics that other vendors can only dream of. You can easily match leads to your sales within your DMS and clearly see which vendors are genuinely driving conversions. To say it’s impressive is an understatement. We’ve implemented DealerX across every dealership in our group, spanning five states. I wholeheartedly endorse DealerX as a superior digital marketing provider.”

Johnny Stivers
President
Stivers Automotive Group

Challenge:

Stivers Hyundai sought to significantly expand its market share, not just within the Hyundai brand but also by directly competing with established local Honda and Toyota dealerships. They needed a strategic, data-driven approach to social media marketing that could identify and engage high-potential cross-shoppers, ultimately increasing leads and website engagement.

Solution:

DealerX implemented a sophisticated social conquest campaign for Stivers Hyundai, leveraging its proprietary data analytics to identify and target local Honda and Toyota owners. This advanced segmentation allowed DealerX to deliver highly personalized and compelling social ads directly to consumers actively considering a new vehicle, even if they hadn’t initially considered a Hyundai. The campaign focused on showcasing Hyundai’s competitive advantages, appealing to the precise needs and preferences of cross-shoppers.

Results:

The DealerX Social Conquest campaign delivered outstanding results for Stivers Hyundai, demonstrating the power of data-driven targeting in automotive marketing:

• Click-Through Rate (CTR) Doubled: The precision targeting and compelling creative led to a 100% increase in CTR, indicating significantly higher ad relevance and engagement among the target audience.
• Leads Increased by 86%: The highly engaged audience translated directly into a massive surge in qualified leads, boosting Stivers Hyundai’s sales pipeline by 86%.
• Cross-Shopper Website Engagement Up 300%: Crucially, engagement from cross-shoppers on Stivers Hyundai’s website soared by an astounding 300%. This demonstrated the campaign’s effectiveness in attracting and captivating consumers who were previously loyal to competing brands.

Conclusion:

By partnering with DealerX and embracing a data-driven social marketing strategy, Stivers Hyundai not only fortified its in-brand market potential but also successfully captured substantial ground from local Honda and Toyota dealerships. This case study underscores how targeted social conquest campaigns can deliver exceptional ROI, driving both lead generation and crucial website engagement from high-value cross-shoppers in the competitive automotive landscape.

Small Slice, Huge Impact:

DealerX 4% Budget Outperforms All Lazydays’ Other Ad Spends by 22.8X

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