From Frustration to Acceleration: Edwards Hyundai’s Turnaround with DealerX
Switching from Foundation Direct to DealerX was the best decision we’ve made for our digital strategy.”
“DealerX delivered immediate, measurable results—most notably a dramatic 312% increase in trade-in leads. Their data-driven, model-specific targeting outperformed our previous campaigns across every key metric, from click-through rates to cost per click. DealerX didn’t just improve performance, they completely transformed how we connect with high-intent buyers.”
Spencer Gardner
Marketing Manager
Edwards Hyundai
Challenge:
Edwards Hyundai set out to overcome performance challenges with Foundation Direct and saw immediate results. They needed a strategic, data-driven solution for Paid Search and VIN-specific marketing, one that could pinpoint and engage potential Hyundai shoppers ready to trade in. The outcome: increased market penetration, higher gross profits, and stronger resale opportunities.
Solution:
DealerX executed an audience-first Paid Search strategy by onboarding Edwards Hyundai’s data into Google Customer Match and targeting high-intent, transactional keywords tied to specific vehicle offers. DealerX focused on shoppers who had previously engaged with the dealership’s site and showed trade-in interest across trusted platforms like KBB and Edmunds (expressed through referral links).
This precision targeting allowed DealerX to deploy both Text and Performance Max (PMAX) ads to in-market consumers—those actively shopping for a new Hyundai or a competitive model, while also signaling trade-in intent, driving stronger engagement and conversion.
Results:
DealerX’s model-centric Paid Search and Vehicle Listing campaigns delivered exceptional outcomes for Edwards Hyundai, proving the impact of a forward-thinking, data-driven approach in both Paid Search and Display marketing:
- 4.6x Surge in “Value My Trade” Visits: Interest in trade-in evaluations soared, highlighting deeper shopper engagement.
- 501% Increase in Click-Through Rate (CTR): Hyper-targeted, model-specific ads resonated with the right audience, driving a massive jump in relevance and interaction.
- 312% Growth in Trade-In Leads: The campaign delivered a highly qualified, high-intent audience, fueling a 70% increase in Edwards Hyundai’s trade-in pipeline.
- 22% Decrease in Cost Per Click (CPC): By activating Search, Search Partners, and the GDN on a campaign-by-campaign basis, Edwards Hyundai lowered costs while boosting performance—showcasing both efficiency and impact.
This strategic approach didn’t just generate clicks, it delivered real, measurable business growth.
Conclusion:
By partnering with DealerX, Edwards Hyundai transformed their digital marketing strategy into a high-performance engine for growth. Through smart data integration, precise audience targeting, and model-centric campaign execution, DealerX helped Edwards Hyundai not only overcome prior performance challenges—but exceed expectations across the board. With massive increases in engagement, trade-in leads, and overall efficiency, this case study highlights how a modern, audience-first approach to Paid Search and Display can directly drive profitability and long-term competitive advantage.
Privacy Options