“DealerX completely transformed the way we approach CTV and video marketing.”

Partnering with DealerX completely transformed the way we approach video and CTV marketing. Their ability to target not just by platform, but down to the channel, time of day, and shopper behavior, was a game-changer. We weren’t just building awareness—we were reaching the right buyers, at the right moment, with the right message. The lift in traffic, engagement, and conversions exceeded our expectations. It’s the most efficient and impactful video strategy we’ve ever deployed.”

Trenny Hammond
Marketing Manager
Werner Hyundai

Challenge:

Werner Hyundai faced a familiar but formidable challenge: how to turn passive video views into real, measurable dealership traffic. While traditional CTV and video marketing had helped build general brand awareness, their campaigns lacked the precision needed to reach high-intent car buyers, especially competitive brand cross-shoppers actively in the market. With advertising spread across multiple streaming platforms and apps, visibility into who was watching, when, where, and why remained limited. The result? Strong impressions but soft engagement and missed opportunities to influence buyers at the moment it mattered most.

Werner Hyundai needed more than broad exposure. They needed a targeted, data-driven approach to CTV and video that could identify specific, in-market shoppers, down to the channel, time of day, app, and viewing behavior, and move them through the funnel with measurable outcomes. t.

Solution:

DealerX stepped in with a smarter, sharper CTV and video strategy. By refining Werner Hyundai’s audience targeting beyond general brand awareness to include known cross-shoppers and high-intent prospects, DealerX connected with the right consumers across a range of CTV apps and platforms. Leveraging advanced behavioral data and proprietary shopper intelligence, DealerX delivered video ads based not only on demographics—but on actual signals of buying intent, including app usage, channel preference, time-of-day engagement, and view-through behavior.

The result was a high-performing campaign that didn’t just show up—it showed up where and when it counted most, converting viewers into website traffic, showroom visits, and ultimately, new Hyundai drivers.

Results:

DealerX’s hyper-targeted CTV and video campaigns delivered outstanding performance for Werner Hyundai, proving the power of data-driven audience refinement. By focusing on high-intent cross-shoppers and optimizing delivery down to the specific app, channel, day, and time, DealerX achieved 3x greater engagement efficiency. The strategy led to a 47% lift in view-through conversions, a 36% increase in showroom traffic, and a 28% improvement in cost-per-engagement, demonstrating how precision targeting translates directly into measurable dealership growth.:

• Precision Engagement: DealerX’s hyper-targeted CTV campaigns reached in-market shoppers with 3x greater efficiency by identifying the optimal time, app, and channel for each ad placement.
• Cross-Shopper Conversion: Targeting competitive brand intenders led to a 47% lift in view-through conversions and increased traffic to Werner Hyundai’s vehicle detail pages.
• Increased Foot Traffic: By aligning video campaigns with high-intent signals, Werner Hyundai saw a 36% uptick in showroom visits attributed directly to CTV exposure.
• Lower Cost, Higher ROI: marter audience segmentation reduced wasted impressions and delivered a 28% improvement in cost-per-engagement across all video channels.

This strategic approach didn’t just generate clicks, it delivered real, measurable business growth.

Conclusion:

Werner Hyundai’s partnership with DealerX marked a turning point in how the dealership approached CTV and video marketing. By shifting from broad, impression-based strategies to a refined, audience-first model, DealerX helped Werner Hyundai unlock the full potential of connected video—reaching high-intent shoppers with the right message, on the right platform, at exactly the right moment.

The results spoke volumes: stronger engagement, more showroom traffic, and a measurable lift in conversions from previously untapped cross-shoppers. This case study highlights how precision targeting, powered by DealerX’s data-driven strategy, transforms CTV from a branding tool into a performance engine that drives real dealership growth.