FTC March 4th Guidance

Browsing and location data are sensitive. Full stop.

DealerX values your privacy. Following the FTC’s expanded March 4th guidance DealerX has further depreciated the use of 1st party location data relating to service department defection. We’ve done this by increasing the size of the cohort groups used to indicate database defections. This may impact your advertising spends by increasing the cost associated with sharing your dealership’s value proposition, but we believe it to be a fair exchange to exhibit (“DealerX”) and our clients (“Company”) commitment to privacy.

We’ve also applied the same approach to our ANON website visitor data by expanding the amount of potential cohorts who are retargeted.

At DealerX we continue to strive for consumer privacy rights while mitigating our clients exposure to advertising fraud, cyber threats, unnecessary waste and *KYC requirements.

*KYC = Know your customer.

https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2024/03/ftc-cracks-down-mass-data-collectors-closer-look-avast-x-mode-inmarket

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